First adopter of Rotharium Food Tracing
Rotharium’s progress has been charted via BlockDelta over recent weeks and I’m now delighted to report on its latest success story… the practical use of its Food Tracing App by the farming community!
Hannes Windhaber from Untersiebenbrunn/Lower Austria has become the first farmer to use the Rotharium Food Tracing App – developed by Crypto Future GmbH – for his products. This Blockchain-based application enables producers as well as end-consumers of agricultural products to trace these products in real time from the production stage to the product purchase. This will offer numerous opportunities especially in this age of increased quality and sustainability awareness. Not only can the quality of agricultural products be largely improved with the help of Blockchain food tracing, but it is also possible to increase the efficiency of logistics by using the Blockchain technology, which means an enormous saving potential.
Watermelons from Austria
Farmer Hannes Windhaber has already achieved name recognition for cultivating watermelons in the “Marchfeld” in Lower Austria. It is important to know that this region has always been intensively used for agriculture, but only traditional vegetables and cereals had been grown there previously. Windhaber, who is very passionate about his occupation, relies on organic farming – unlike many of his competitors in Eastern Lower Austria. In addition to watermelons, the cultivation of tangerines is also planned for the future.
Rotharium Food Tracing from Crypto Future
Crypto Future is an IT company founded in 2017 which offers blockchain IT solutions and combines ERP products (such as Microsoft Dynamics NAV) with the Blockchain technology. Vienna was deliberately chosen as the company’s headquarters – this because Austria wants to become a Blockchain pioneer, as was recently confirmed by the President of the Austrian Chamber of Commerce Harald Mahrer in an interview with “futurezone”.
With Rotharium Food Tracing, Crypto Future connects the blockchain with agricultural quality management. For example Farmers can now define what agricultural products they produce on the mobile phone application and then define their products – quick and easy. A QR code is then generated, which is assigned to the defined products and the production location. Just print this code and attach it to the respective product. The data is then securely stored in the Blockchain – with no risk of forgery – and can be traced by the end consumer and the farmer. Due to the decentralized nature of data acquisition within the blockchain, the manipulation of harvest time, transport route etc. is virtually impossible. This creates a new type of quality assurance and existing labels can also improve their standards further by using Blockchain Food Tracing.
With a growing scrutiny from governments, and more importantly, consumers, regarding the origin of the food we eat, this is a fantastic development from a project which has been growing in momentum over recent weeks and months.
I remain excited about the prospects in the near future…. and will be watching its price movements with interest.
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